In Qatar’s fast‑evolving industrial landscape, where productivity meets national vision, New Products Plastic Factory (NEWPRO) emerged as a pioneering force, combining cutting‑edge manufacturing excellence with social responsibility. Their mission wasn’t just to produce world‑class plastic pipes, but to redefine how local manufacturing integrates with global standards and sustainability goals.
Who Is NEWPRO?
New Products Plastic Factory (NEWPRO) is one of Qatar’s most forward‑thinking industrial ventures, born from a bold strategy:
to become a profitable leader in plastic manufacturing while serving as a reliable partner to the Qatari government in achieving Qatar Vision 2030.
From day one, NEWPRO’s purpose stretched beyond production. The company is dedicated to creating meaningful employment opportunities for the Qatari workforce, supporting national development through industrialisation, and maintaining world‑class benchmarks in product quality and environmental compliance.
Backed by a highly skilled team of engineers, business developers, and research specialists, NEWPRO continues to explore the evolving potential of the plastic pipe manufacturing industry, serving diverse infrastructure projects across sectors such as construction, water supply, energy, and telecommunications.
Every product manufactured by NEWPRO follows stringent global standards — BS, BS‑EN, DIN, NEMA, ASTM, and ISO — ensuring unmatched reliability and performance. Their sourcing model relies exclusively on internationally recognised equipment and raw material suppliers, guaranteeing consistency, durability, and sustainability across every batch produced.
At its heart, NEWPRO believes in partnership — treating customers and suppliers alike as collaborators. That mutual trust fuels lasting relationships and drives a shared pursuit of excellence.
Before the Transformation
Before adopting digital manufacturing intelligence, NEWPRO managed operations through traditional systems that emphasized mechanical precision but lacked data integration. Despite delivering consistent quality, the absence of unified visibility across inventory, procurement, and quality-control occasionally caused scheduling inefficiencies and delayed analytics.
Each department relied on fragmented information flows:
production logs were manual; maintenance plans followed fixed cycles instead of using live sensor data; and sales forecasts were only partially integrated into procurement.
In a factory that valued precision, these data silos contrasted sharply with their technological goals. Managers realized that to meet global efficiency standards—especially in time-sensitive pipe manufacturing with varying BOMs and real-time COG calculations—NEWPRO needed a smart, connected system to translate every factory movement into measurable intelligence.
Our Implementation Journey
In collaboration with Farasat, NEWPRO embarked on a digital transformation designed to bring their manufacturing, inventory, and Sale ecosystems under one intelligent framework.
The transformation commenced with an Odoo ERP deployment focused on integration, traceability, and real‑time analytics.
Modules including Manufacturing (MRP), Inventory, Sale, Purchase, and Accounting were implemented to unify machine data, compliance tracking, and operational planning in a seamless digital environment.
This initiative wasn’t merely about automation. it was about precision analytics. LIVE dashboards now monitor production performance, downtime patterns, and raw‑material efficiency, giving management instant insights into capacity planning and resource utilisation.
Every process, from extrusion to final inspection, is now digitally mirrored, ensuring product batches meet international test thresholds with lab‑verified traceability. Real‑time integration with suppliers allows for faster procurement cycles, while sales and project teams can issue delivery updates instantly via internal messaging and mobile portals.
The rollout followed a progressive implementation model, deploying units in phases, training department heads across shifts, and fine‑tuning the systems to align perfectly with NEWPRO’s physical workflow and environmental standards.
Results After Implementation
The transformation’s outcomes were tangible — both in productivity and intelligence. Within months:
- Operational visibility across production lines improved by 90%, enabling faster balancing of machine utilisation.
- Quality control accuracy rose significantly through automated checkpoints integrated into Odoo’s manufacturing app.
- Waste reduction initiatives benefited from data‑driven process control, optimising material usage per ton of output.
- Procurement efficiency improved by 45%, helping synchronise raw‑material arrivals with actual production demand.
- Decision‑making speed increased exponentially — managers and engineers now base strategic choices on live insights instead of end‑of‑shift reports.
Beyond numbers, the cultural shift was crucial: departments that once operated independently now communicate through a unified digital fabric — where process data, project schedules, and financial updates are all accessible in real time.
The result? A more agile, transparent, and future‑ready factory — poised to set new benchmarks in Qatar’s industrial capability.
Partnership Beyond Software
The bond between NEWPRO and Farasat extends well beyond digital deployment. It symbolises how human expertise and technology can align to realise a national vision.
Through close collaboration, Farasat enabled NEWPRO’s leadership to turn ambitious manufacturing goals into measurable technical successes, from ERP integration to sustainable operational planning.
Together, they proved that building an advanced industrial system isn’t just about machines or software; it’s about trust, skill‑sharing, and a shared commitment to excellence.
Today, NEWPRO stands as a model of Qatar’s industrial evolution, a factory that not only produces premium plastic pipe systems, but also champions innovation, sustainability, and national progress.